Johnson’s Baby - Global Copy & Ongoing Initiatives
My first project with Johnson's Baby was also my largest: combining content from the British, Canadian, and US Johnson's Baby websites with new writing to create a master copy deck (that was then translated for 28 countries).
Other Johnson's Baby projects included a responsive desktop app to help babies (and parents) sleep better, an additional section of the site which detailed ways adults can use baby products, and the integration of new science content to support the So Much More campaign.
